In today’s digital age, digital marketing has become an integral part of any business strategy. The growth of digital marketing in India has been nothing short of phenomenal. With over 560 million internet users and 450 million social media users, India presents a vast market for digital marketing. Here are some statistics and facts related to digital marketing in India that illustrate the industry’s growth and potential:
1. Digital Advertising in India is projected to reach Rs 58,550 crore ($7.9 billion) in 2021, a growth of 28.7% over 2020.
2. The e-commerce sector in India is expected to reach $200 billion by 2026, growing at a CAGR of 27%.
3. The number of social media users in India is expected to reach 448 million in 2023, up from 351.8 million in 2020.
4. In 2020, the FMCG sector spent around INR 22,625 crores on advertising, accounting for 31% of the total ad spend in India.
These statistics highlight the tremendous growth potential of the marketing and advertising industry in India. With the increasing internet and mobile penetration, coupled with a growing e-commerce sector and the rise of social media, the future of digital marketing in India looks bright. This article will highlight the growth of digital marketing. So, let’s get started!