Choosing between 3D rendering and photography for your furniture company depends on several factors, including your specific goals, budget, and target audience preferences. Both methods offer distinct advantages and may be better suited to different situations. Let’s break down the considerations:
Photography
After composing the basic studio setup or background layout for outdoor photography, a camera can quickly capture images of your furniture and make them available for marketing materials, websites, and social media.
Professional photographers don’t just click the shutter button and print pictures. They deploy powerful post-processing software and use their expertise to develop advanced applications before publishing images for marketing purposes. Now that digital cameras have become more affordable, the technology is easily accessible to most people.
Photography can be a powerful tool for showcasing your furniture company’s products, providing authenticity, clarity, and emotional appeal to your audience. By investing in professional photography and carefully planning your shoot, you can effectively highlight your furniture’s unique features and qualities.
CGI with 3D rendering
The alternative to photography comes in the shape and form of 3D furniture rendering, a relatively new method for creating product images. In the 3D rendering method, a specific object can be given a realistic form.
A computer simulates essential details such as color, texture, light, and shadow to create a photorealistic image. By eliminating physical objects, 3D rendering offers endless possibilities for drawing scenes otherwise impossible with conventional photography.#7A7A7A
Comparison of 3D Rendering furniture vs. photography
Budget: 3D rendering is a suitable method for furniture marketing. In both cases, the price is calculated based on the scale of the project. You must add transportation costs, rent, decoration, and flower arrangements in furniture photography services.
On the other hand, you only need skilled artists and software for rendering, which can reduce production costs. As per the requirement of how you want to present your product, they will design it in detail without extra cost and hassle.
Time Efficiency: Traditional photography is a time-consuming process. It takes at least a month to have photos done in furniture product photography. It involves a lot of personnel, specific locations, logistics, props, and more. A studio would be enough if we were shooting products against a white background. In contrast, if you want staged photos, they can be taken anywhere. For this reason, you will need to travel to sample the furniture.
With Furniture Product Virtual Photography, there is no need to transport anything. Just give your requirements to a 3D Artist, and that’s it. Next, you receive the picture with your furniture in it.
Quality: Image quality affects the sales of your product and, most importantly, the amount you want to sell. Not all images in furniture product photography are as good as selling your furniture. Good photography depends on the professional photographer’s skill and setup. Poor post-processing makes it easy to ruin a great photo!
3D product visualization has good image quality. 3D artists can give the perfect shape of the product through 3D visualization. The color and lighting of the product can be ideally given to make the product look attractive, attracting the customer.
Ultimately, the choice depends on your budget, desired customization level, and your target audience’s preferences. Some companies may opt for a combination of both methods to leverage their respective strengths in different contexts.
